Beauty With Purpose
Our Mission
Shape My Beauty creates plant-based skin and body care products made with integrity, rooted in over 30 years of formulation experience. We believe true radiance comes from nourishing the whole woman. That means caring for her skin and also for the life she’s building.
Our Values
Integrity: Clean, plant-based ingredients, with standards we never compromise.
Care for the whole woman: Skin, body, family, and wellbeing are connected.
Community: Our success should lift the women around us.
Service: We honor those who have served and support their healing.
Our Vision
A beauty industry where women who make the products are cared for as well as the women who use them.
Our Commitments
Care for working families:
Our new facility will include on-site daycare and after-school care benefits for our team members with children.
Support for women veterans:
1% of our profits will help women veterans heal from trauma. These women have given so much in service. Supporting their recovery is one way we live out our belief that wellness belongs to every woman.