The story of a woman who never stopped formulating
Over thirty years before SHAPE MY BEAUTY had a name, a brand, or a label — it had a founder who believed that what you put on your body matters as deeply as what you put in it.
FROM THE BEGINNING
A life spent formulating
This is not a brand that was dreamed up in a boardroom. It is the natural result of over thirty years of conviction, curiosity, and an unshakeable belief that clean beauty and genuine wellness are not luxuries — they are what every woman deserves.
THE EARLY YEARS The kitchen was always the lab Long before skincare was a category and wellness was an industry, I was mashing avocados into face mask, mixing citric acid into fizzy bath water, and crafting “potions” to soften and exfoliate my hands and feet. The instinct to nourish my body with real, recognizable ingredients was never something I learned — it was something I always knew. In my military years, I created spa moments for friends in my apartment, turning whatever was available into something that worked.
THE HEALTH JOURNEY A personal crisis becomes a calling After experiencing significant health challenges, I made a deliberate, disciplined decision to rebuild my wellness from the ground up — starting with what I was putting on and in my body. I studied functional medicine and clinical nutrition, learning the science behind what I had always intuitively practiced. I eliminated synthetic preservatives, artificial fragrances, and harsh chemicals from my personal routine entirely. The results — on my skin, my hair, and my energy — were visible proof that the approach worked.
2007 Bringing clean food and nutritional health counseling, brain health and general wellness to the community I opened my health and wellness services and health foods cafe — one of the early voices in the region for accessible, clean nutrition. Launching Healthy Palate and O & A Wellness Clinics were the first public expression of a philosophy: what we consume, in every form, shapes how we feel, how we age, and how we live.
2018 The aesthetics clinic opened I launched Central Coast Cryoslim, an aesthetics clinic where we offer body sculpting, and anti-aging services grounded in non-invasive, non-surgical, no downtime and natural principles. In keeping with our work at O & A Wellness Clinics, everything at Central Coast Cryoslim is held to the same standard I built my health and wellness on: clean, purposeful, and honest about what it does and why. To support our clients’ sessions, I began handcrafting some of my formulations for home-care support in between sessions. The feedback and continued purchases of these products, often with the ingredients handwritten on sticky notes, were inspiring. To fully understand cosmetic chemistry, I took courses in skincare, hair care and bath products formulations — adding professional rigor to three decades of personal practice.
2022 Shape My Beauty is born My clients made it official. When they continued to purchase products and ask for other cleaner formulations, Shape My Beauty was launched. Not as a startup, but as an integral part of the ecosystem of health, wellness, longevity and vitality I have been building my whole life. Our skincare, hair care, bath care, candles, soaps, beauty from within, metabolic wellness supplements, and home spa products are made with clean, organic, natural ingredients that support longevity, vitality and healthspan.
NOW Building the facility this community deserves Today, Shape My Beauty sells at local markets in San Luis Obispo and Santa Barbara Counties and ships to customers across California and US. Every product is still handcrafted in small batches of 100. The demand has outgrown the kitchen. We are raising $1,000,000 from our founding community to build a dedicated commercial production facility — so that the women who want what we want can actually get them.
WHAT DRIVES EVERY FORMULA The philosophy behind every product
Shape My Beauty is built on a single, uncompromising premise: the skin is our largest organ, and it deserves to be fed the same way we feed the body — with real, clean, purposeful ingredients that have a reason for being there.
We call it “re-youthifying” — a word our founder coined for what she witnesses in the clinics every day, and lives on her own face and body. The idea that age is not a sentence. That with the right inputs, a woman’s skin, hair and vitality can remain radiant, supple, and genuinely alive at any age.
Our founder is in her fifties. Her skin looks 25 years younger. Every product she sells is one she has used herself, refined over years, and validated on her own body. This is not a marketing claim. It is a lived result — and it it available to you.
Feed the skin
Every ingredient we use has a function. There are no fillers, no decorative additions, no synthetic shortcuts. If we cannot explain why something is in the formula, it does not belong there.
Science-informed, nature-derived
Over thirty years of formulating plus formal training in clinical nutrition, functional medicine and products formulation means every product is grounded in both traditional plant wisdom and modern understanding of how the body absorbs and responds to ingredients.
Re-youthifying — not anti-aging
We do not position aging as the enemy. We position vitality as the goal. There is a profound difference — one that shapes every formulation decision we make.
Topical products you can almost eat
Our topical products are so clean our founder jokes they’re almost edible. That is the standard: ingredients so pure, so traceable, so purposeful that they would not embarrass us on a food label.
THE PROOF IS VISIBLE
She is the living proof
“I’m in my fifties. I have no wrinkles, no lines, no sagging skin. People regularly tell me my skin looks 25 years younger. I attribute this entirely to my skincare and health regimen — and these are the products I have been using every single day.”
— Dr. Abiola Oladoke, PHD, MSHNFM, CFT, OMMT, CMT, CLT, DCES, Founder, Shape My Beauty & O & A Wellness Group, Inc.
30 + YEARS FORMULATING
2007 THE FORMAL BIRTH OF OUR ECOSYSTEM OF SERVICES & PRODUCTS
25 — 75 CLIENT AGE RANGE
100% WOMEN-OWNED & STAFFED
OUR FORMULATION STANDARD
What will never be in our products
— Synthetic preservatives — no parabens, no phenoxyethanol
— Artificial colors or dyes of any kind
— “Fragrance” — one word that can legally hide up to 3,000 chemicals
— Proprietary blends that conceal ingredient quantities
— Fillers that exist only to reduce manufacturing cost
— Any ingredient we cannot explain, source, and stand behind fully
Unlike many wellness brands focused only on beauty or weight loss. Shape My Beauty integrates:
metabolic wellness
beauty
longevity
hormonal support
restorative wellness
science-informed wellness education (to our community members)
WHAT WE ALWAYS USE INSTEAD
Clean. Real. Purposeful.
— Plant-based ingredients from traceable, ethically sourced suppliers
— Packaging that adds additional 6 months of natural preservation
— Full transparency — the complete ingredients on every product
— Small batches made with attention, care and visible pride
— Formulations our founder uses on her own body every single day
— Third-party purity and potency testing as we scale.
Shape My Beauty combines:
wellness expertise
clinical experience
educational authority
lived experience
women-centered positioning
love of comprehensive well-being and longevity for people and planet
WHY WE EXIST
Empowering women to feel radiant at every age
Shape My Beauty exists to give women access to products that honor their bodies — without compromise on ingredients, sourcing, or the truth about what they’re putting on their skin and in their bodies.
We are building for women aged 25 to 75 and beyond, who know that how they care for their bodies matters. For women who are done with products that don’t disclose, don’t perform and don’t respect their intelligence.
We want every woman who uses our products to feel healthy, energized, confident, and vibrant — from the inside out. We want her to know that no matter her age, youthful vitality is available to her. Not through surgery, not through illusion, but through the right inputs, delivered consistently, by a brand that genuinely gives a damn.